Visit Tampa Bay: Unlock Your Inner Pirate
The Unlock Your Inner Pirate Campaign was an opportunity to embrace an entirely new audience as well as addressing the need for radical change and pivoting coming out of COVID. The pirate theme is something that Visit Tampa Bay has leaned into and embraced in their branding and messaging but hadn’t really taken it to the next level.
The creative campaign was centered around three videos, each with a strong central female character that embodied the modern pirate personality. And told the story of when you come to Tampa the experiences will truly Unlock Your Inner Pirate.
The Bad Ass Besties
Three unique persona-based storylines were developed to appeal to “GenZennial” audiences in Visit Tampa Bay’s target markets — all of which were rolled out across a video sequencing strategy.
The Fab Friends
This high-energy video series showcase Visit Tampa Bay experiences and tells the story that, when you come to Tampa Bay, this is a place where you can be bold, sassy, strong, unique, and even a little wild..
Dashing Duo
Often destinations come from an “all about me” perspective, showing all the things to do in a destination, but not really breaking through the clutter. The Visit Tampa Bay campaign turned the tables. Instead of saying “look at me” this campaign comes from the visitor’s perspective and shows “this is who you can be in Tampa Bay.”
