Visit Carmel-by-the-Sea: Branding & Creative Campaign

Few places in the world capture your spirit and spark your imagination like Carmel-by-the-Sea. I had the opportunity to lead and execute the rebranding for Visit Carmel-by-the-Sea with a new “Pure Inspiration” theme across all marketing and advertising to highlight its pillars and new wellness programs. This fresh, new look is geared to strengthen Carmel-by-the-Sea’s world-renowned market position and appeal to younger visitors.