Willamette Valley: Rebranding Oregon’s Wine Country

Oregon’s Willamette Valley is well known for their Pinots and warm, genuine hospitality. However, a big part of what makes the destination unique was being missed in their very wine-centric branding. The Willamette Valley positioning needed to be broader than just wine and showcase its pillars, such as outdoor adventures, historic communities, and the famous Willamette River. With a new logo, color palette, and brand position, the Willamette Valley welcomes visitors to journey through Oregon’s most enchanting land.