Downtown Chico: New Website & Branding

If you’ve ever been to Chico, you know that it’s a very special place, and at the center of this Northern California city is a vibrant downtown with unique shopping, dining, and fun events. But what was missing was an engaging and on-brand website to showcase all the great things to see and do in this friendly, young-at-heart college town. To address this need a database-driven destination website was launched and immediately double and tripled website traffic. In addition, the “Everyone Loves Downtown Chico” web video blew up on Facebook with 250,000 views in a week, and continues to grow with more views and shares.