South Carolina’s Hammock Coast: Rebrand & Creative Campaign

The Hammock Coast offers a pristine coastal experience — a destination where discerning consumers choose to go for a low-key beach vacation, and to relax and reconnect with family and friends year after year. However, the Hammock Coast brand was off-the-radar and had little awareness, even though the destination experience is superior to the comp set. With cohesive messaging and new branding the Hammock Coast brand now flourishes in and out of market.