Monterey County Hospitality Association: Rebrand & New Website

The hospitality industry is critical to Monterey County’s economy, coming in second to agriculture, and the MCHA is the only organization that advocates exclusively for the interests of those working in hospitality and tourism. The MCHA works to protect against economic, governmental and market conditions that could negatively impact the overall economic health of the industry and also provides educational programs and honors hospitality workers through annual events.

The previous MCHA branding was perceived as out of touch and not relevant, which was a major disconnect from all the MCHA does for the hospitality industry in Monterey County.